Who’s Your Tribe + How to Find Them!
So, do you know your tribe? By that I mean your audience to whom your work transform’s their lives. It’s important to know who they are. And you can use this information to simplify and streamline your marketing.
Your tribe is who you think of when you create your offers, your content, and your marketing efforts. And it’s not just knowing their demographics – how old they are, how many children they have, if they are married. These things are only important if they are specific to your niche.
I still find it surprising when a client tells me they don’t know their audience.
Not knowing your audience or tribe and can make your marketing efforts feel chaotic and drain your time + energy…and get you hit or miss results in your campaigns.
So, how do you find out who you audience is?
First, look at who you are attracting with your current marketing efforts. Do you like them? Wish they were more______?
Then, who do you dream your client was like? Love your work? Pay you what your worth + on time?
Next, where do they hang out? Do they shop online? Do they not like going to stores? Do they love shoes? Who else talks to this audience? Who are they following + engaging?
All this goes into what we call your client avatar. Your avatar – your ideal client – is the one person you talk to when you are crafting your marketing content + offers. Because if you craft a message for this one person, it will resonate with others that are attracted to what you have to offer.
Hope that helped get you heading in a more aligned direction, and we’ll see you in the next video.