soulful entrepreneur

Oatmeal Choclate Chip Cookies

Cooking Up Something Good in the Kitchen

I have a nine year old son that likes to cook.

I find this very exciting as I’m a bit of a cook myself. I’ve been know to whip up something from nothing and blow away the boys when they come to the table. I have a list of “go-to” recipes that will bring a smile each and every time. And sometimes I just show up at the grocery store, throw some things that sound good into the basket, then head home to make a yummy something or other.

Don’t get me wrong. Not all of my creations are winners. Trust me. Don’t believe me? Ask about Tandoori Tofu over drinks some day. It’s actually worse than it sounds!

Chefs HatNot many people know this, but I actually attended culinary school for a while. I never had aspirations of becoming a world famous chef that owns a world famous restaurant. Actually, just the thought of that career path makes my stomach turn. Don’t get me wrong – I love good food and love when other people make it, and am so happy that other people went to school to become amazing chefs.

No, my reasons for going to culinary school were a little different. My desire was to learn what the different ingredients did. If you add an egg, what does it do? Do you need to add salt to all baked goods? When should I use oil vs. butter? How do different spices effect the flavors of different foods? When do you add this or that? For me, it was more about the science of the ingredients and being able to predict what happens to a recipe if I add/subtract/double this or that. And during my semester of culinary education, I learned how to craft, revise, embellish, and otherwise overhaul recipes in a whole new way.

So, back to my nine year old son that likes to cook. He also has the “taste” for wanting to know what different ingredients do, how the combine them to create different tastes and textures. From time to time I’ll go downstairs into the kitchen to find him making cookies or muffins. One day he even decided to make dinner for the whole family. He’s always so excited about what he is making! I absolutely love his enthusiasm.

Except he never follows a recipe.

Think about that for just a minute. He’s making cookies without a recipe. He’s making muffins without a recipe. He’s making a “dinner casserole” (his name for it) without a recipe. He carefully gets out all of the ingredients he would like to use. He throws some of this in a bowl along with a scoop of that. Adds a pinch of something and a dash of another. Sticks his finger in, tastes it, then decides if it needs more of one thing or another. Then he’ll get the baking pan or the muffin tin out, measure out his concoction, and asks me to put it in the oven for him.

Let’s just say there was one batch of muffins would could actually chew and swallow, although we felt the effects for a couple of days. There have been at least two batches of cookies that were completely inedible. I don’t know what they tasted like because they were so stuck to the pan that we couldn’t get any of them off. We had to soak the pan for two days before the “cookies” came off the pan. Dinner casserole was edible-ish, but very salty.

So why am I sharing this story? Not to embarrass him, I promise. (Although this will be a good post to share with his fiance one day!) But while watching his enthusiasm in the kitchen, creating what he hoped were the best cookies and muffins ever made, putting in great efforts (and sometimes a licked spoon) to batters that looked and smelled perfect, it occurred to me that he’s using the same strategies for baking that some business owners use when creating their marketing plan. He’s throwing a bunch of ingredients together to see if it’s going to work.

After each of these cooking experiments, I explained to him that it is best to start with a recipe. Since man first discovered fire, people have been creating and documenting how to prepare certain dishes – what ingredients to use, how to combine them together, what temperature to cook them at and for how long. There is no need to reinvent the wheel, or in this case, the recipe, each time you step into the kitchen.

It’s the same thing when you are trying to market your business. You can throw some stuff together. It may look okay. And then you put it out to the world. But no one is biting (pun intended). Maybe your message was a little flat or left a bad taste in your ideal client’s mouth. You could keep mixing different marketing strategies together trying to get the right amounts of each ingredient. Or, you can use a “marketing recipe” by learning from what people have done in the past and emulating the best parts of it.

There are plenty of marketing strategies out there. You can think of these are your business’s marketing cookbook. You can thumb through the cookbook, pick out two or three recipes that you want to give a try. Be sure to take the time to read through the whole recipe to make sure you don’t leave out any key ingredients.

And, just as there are different recipes for different eating types (gluten free, vegetarian, nothing but bacon), different marketing types will gel with you and your business in different ways. Speaking engagements may give you indigestion, while networking events will send you into a marketing “food” coma. Learn to listen to yourself and figure out the marketing recipes that you are going to feel the best about. We call this marketing alignment.

What the best part of starting with a recipe? In both the kitchen and your marketing strategies, if you start with something you know works, THEN you can experiment. Add a pinch of nutmeg to your oatmeal cookies. Throw in a dash of live workshops to your marketing mix. If you don’t like how it turns out, you fall back to what you know already works.

Not sure what marketing strategies are in alignment with you and your business? Let’s chat. We can help you figure out what recipe is best for you and your business and help you design an marketing action plan.


My Favorite Oatmeal Chocolate Chip Cookies

1 cup butter, softened
1/2 cup sugar
3/4 cup brown sugar, packed
1 tsp vanilla
1 egg
1 cup unsifted flour
1 tsp baking soda
1/2 tsp salt
1 tsp cinnamon
1/8 tsp nutmeg
3 cups uncooked oatmeal
12oz semi-sweet chocolate chips
1 cup walnuts, chopped (optional)

Preheat oven to 375.

Oatmeal Chocolate Chip CookiesIn large bowl, beat butter with sugar and brown sugar at medium speed until creamy and lightened in color (about 4 minutes). Add vanilla and egg, mix on low sped until incorporated. In seperate bowl, stir together flour, baking soda, salt and spices. Add to creamed mixture, mixing well. Stir in oats. Fold in chocolate chips and walnuts (optional).

Drop by rounded tablespoon onto ungreased baking sheets. Bake 8-9 minutes for chewy cookies, 10-11 minutes for a crisp cookie. Cool for 1 minute on baking sheet then remove to wire rack. Store in a tightly covered container.

Make it your own!
Add a pinch of cloves or a little more nutmeg. Leave out the walnuts. Use dark chocolate chips instead of semi-sweet. Swap out dried cherries for chocolate chips.


Now it’s your turn! Let us know what your favorite marketing mix is. Or just let us know if you liked the cookies. We’d love to hear from you!

Working Moms

Two Moms on a Mission

What started out as a day-long conference for moms turned into a passion to educate women entrepreneurs on how to not only succeed at their business, but create a family-work life balance that they love.

Cristy, Nicki and Johanna attended a conference in January 2014 that promoted itself as a Mom entrepreneur centered day of talks, discussions and workshops. They left feeling like they had spent a day listening to women talk about how they had created fabulous, successful careers. And then they had kids. They were left wondering, “Well, what happened to their careers after they had kids? Are there any stories of women who started and managed successful careers AFTER having kids?”

They sat down over a bottle of wine, some margaritas and a bowl of queso (to fuel creativity!) and hatched out what would become Soulful Aligned Entrepreneur – a coaching and mentoring program for women who want to create a thriving business, but still have the time and energy for a loving and supportive family life.

mission

Spiral notebook pages were filled with ideas and sketches, drawings and notes. Workshops, retreats, websites and blogs ideas were all discussed and jotted down. They would educate women entrepreneurs on basic business know-how, but also marketing, messaging, how to take care of themselves when we tend to loose ourselves between work and family. They would provide tools and resources on how to set up and manage money, home, work and fun.

Work, life, community

They came up with the core components that they felt were needed to facilitate a great work-life balance. Education and support are the main themes throughout their programs. They start with a self-discovery sesseion (Alignment Strategy Session) to help clients find the passion and purpose within their business. Clients walk away with an action plan for making their business a success while leaving time and energy for the lif they want and love.

A key component of their system is support. No women is an island. And no women should feel like one. Soulful Aligned Entrepreneur creates a support system for their clients with interactive forums, private Facebook groups, one-on-one coaching and mastermind calls. Everything is designed to provide women business owners with the tools and support that they need for success.

What started out as three moms eventually became two. With Soulful Aligned Entrepreneur, both Cristy and Nicki are dedicated to lifting up and supporting soulful women entrepreneurs through education, coaching and mentoring. They strongly believe that women are here to change the world. And, they plan to do their part to help make that happen.